When Cordoba Music Group bought the iconic Guild Guitar Co. last year, the California-based CMG quickly hired legendary builder Ren Ferguson as its VP of manufacturing and R&D and began setting up a new manufacturing factory in Oxnard. Ferguson was on hand at Winter NAMM 2016, where he unveiled Guild’s debut line of guitars from the new facility.
“Behind me are some samples of the first guitars that we’re building. These are all what we would consider an entry-level product,” Ferguson tells Acoustic Guitar in this clip.
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Ferguson also talks about how he’s assembled his new team of young luthiers.
“These are samples of what we’ve done, and we’re real proud of them.”