Golden Jubilee: Bob Taylor, Richard Hoover, and Dana Bourgeois Reflect on 50 Years of Guitar Making

Bob Taylor (Taylor Guitars), Richard Hoover (Santa Cruz Guitars), and Dana Bourgeois (Schoenberg, Bourgeois Guitars) reflect on 50 years of guitar making.

Review: Santa Cruz Guitar Company Happy Traum Signature Model HT/13

Beautiful. Resonant. Comfortable. Balanced. Sweet. Loud! These were the words that immediately came to mind as I played the Santa Cruz HT/13 guitar for the first time

Place Your Bid on Our Custom Santa Cruz PJ

When we used to display the 12 custom guitars in Acoustic Guitar magazine’s 10th Anniversary Collection on our office walls, it was always fun to see visitors’... Read More...

Hear Gretchen Menn Play Our Custom Santa Cruz PJ

This custom 2000 Santa Cruz PJ is from Acoustic Guitar magazine's 10th Anniversary Collection. In celebration of our 30th anniversary in 2020, we’re putting ou... Read More...

World Premiere: Learn to Play a New Waltz by Eric Skye

By Adam Perlmutter Like millions of Americans, Eric Skye, the virtuoso jazz and roots guitarist, is currently under a shelter-in-place order—and making the ... Read More...

Santa Cruz Showcases Custom Guitars at Winter NAMM 2020

At Winter NAMM 2000, the charismatic Santa Cruz founder and luthier Richard Hoover shows an OM made from 3,000-year-old spruce, with kauri back and sides that ... Read More...

Santa Cruz Guitar Company NAMM Show Recap

Sponsored by Santa Cruz Guitar Company: While most guitar makers attending the NAMM show were focused on new models, Santa Cruz Guitar Company once again pr... Read More...

Design Your Own Santa Cruz Guitar Online

Sponsored by Santa Cruz Guitar: SCGC welcomes you to design a custom guitar via their new website feature. Start with your desired base model, and sele... Read More...

Gear Review: Santa Cruz Parabolic Tension Strings

From the May/June 2019 issue of Acoustic Guitar | BY SEAN MCGOWAN When it comes to strings, guitarists seem to fall into one of two categories: some obsess abo... Read More...

Santa Cruz Shows New Guitars Made from Old Woods at Winter NAMM 2019

In this video from the 2019 Winter NAMM Show in Anaheim, California, Richard Hoover of Santa Cruz Guitar Company discusses responsible harvesting, the importanc... Read More...