How CEO James ‘JC’ Curleigh Is Using Lessons from Levi’s to Spur Gibson Guitars’ Revival
James “JC” Curleigh is using his experience revitalizing the Levi’s brand to do the same with Gibson guitars after taking the reins as CEO in 2018.
How CEO James ‘JC’ Curleigh Is Using Lessons from Levi’s to Spur Gibson Guitars’ Revival
James “JC” Curleigh is using his experience revitalizing the Levi’s brand to do the same with Gibson guitars after taking the reins as CEO in 2018.
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