By Mark Kemp

A couple of weeks ago,  AG posted a story on two guys playing acoustic guitars among wolves in a frigid Colorado wolf sanctuary. Now, it seems, Matt Tuck of the Welsh metal band Bullet for My Valentine has upped the ante for extreme-nature performances.

As part of Jägermeister’s Ice Cold Gig series, Tuck skydived from an plane in Norway on March 12 through the -30°C temperatures 192 miles north of the Arctic Circle; he then jumped on a speedboat, rode a dog sled pulled by Siberian huskies, and finally sat among friends around a camp — all the while strumming acoustic versions of his band’s songs “Venom,” “Bittersweet Memories,” and “The Last Fight.”


As you can see in the clip, it was an impressive stunt that was well put together (and well-funded by the liquor company) using a huge video crew, helicopters, planes — the works. And it wasn’t the only time the company staged such an event with musicians and acoustic guitars. The first one was in 2012, when singer-songwriter Charlie Simpson performed in the world’s coldest city, Yakutsk, Siberia.

Jägermeister’s music manager (yes, for some reason, the company has a music manager) gives credit to the adventure company Secret Compass: “We work with Secret Compass to conceptualize and realize our extreme Ice Cold Gigs on the ground, due to their high-caliber reputation and professionalism in organizing high-risk projects for brands, TV and film production companies and exploratory expedition teams.”

“Extreme.” “Brands.” Bla-bla-bla. At the end of the day, Jägermeister’s made-for-extreme-TV events may be impressive, but somehow they lack the breathtaking magnificence of Chris Hadford’s non-sponsored acoustic gig in space or the spontaneous soulfulness of Shawn James’ non-sponsored gig among wolves.

Herculean try, though!