A Conversation with C.F. Martin IV, the CEO of Martin Guitars

By Greg Cahill After 27 years at the helm of America‚Äôs oldest and most storied guitar maker, Chris F. Martin IV has learned a thing or two about preserving a legacy. Unlike his father, C. F. Martin III, who headed the company through the disco era and resulting acoustic guitar market crash, Martin has presided … Continue reading A Conversation with C.F. Martin IV, the CEO of Martin Guitars